CRM in ERP Systems

In many companies CRM is a crucial component. In fact, the ERP CRM solution is one of the modules in the ERP system that can make or break the company. Many companies depend on their ERP CRM solution to track detailed requests for information RFQs and customer quotes. In these systems the estimating, documentation and product configuration tools can be very involved. Companies that use advanced tools for estimating and configuration are typically engineer to order companies. These companies can gain a great deal of competitive advantage if they can provide their customers with fast detailed information.

Another feature found in advanced ERP CRM solutions is capacity feedback. Many ERP CRM solutions are capable of providing available to capacity information to the sales force. The ability to provide quick and accurate promise dates can be a real convenience to your customers. It’s the type of detail that makes customers want to work with your organization. Many advanced ERP CRM solutions provide available to promise information that takes production schedules and raw materials availability into consideration.

While a simple ERP CRM solutions can be very effective in many companies. An ERP CRM solution can generally offer advanced customer convenience options that might make the added expense worth the price. It really pays to look at the culture of the company and the existing procedures in relationship to the options that a given type of CRM solution can provide.